Social Media and Classical Music? A first analysis within the PHENICX project: “Performances as Highly Enriched aNd Interactive Concert eXperiences”

In the ongoing EU-FP7 project“Performances as Highly En-riched aNd Interactive Concert eXperiences”1 (PHENICX), one aim is to make Classical music appealing to new audi-ences, not at least the typically younger generation of social media users. In the context of the “Social Media Retrieval and Analysis”2 (SoMeRA) workshop, this paper sheds light on the use of two social media platforms (Last.fm and Twit-ter) by fans of Classical music. 1